Quotation Holweg, Christina. 2020. Marke und Eigenmarke – gemeinsam zum Erfolg. REGAL, 01.11.20


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Magazine/newspaper article
Language German
Title Marke und Eigenmarke – gemeinsam zum Erfolg
Title of journal REGAL
Year 2020
Date Nov. 1, 2020

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Holweg, Christina (Details)
Organization
Institute for Retailing & Data Science IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5363 Non-profit-sector research (NPO, NPI) (Details)
5407 Ethics and social sciences (Details)
5427 Poverty research, social exclusion (Details)
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