Quotation Abou Nabout, Nadia, Ada, Sila. 2020. Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards. In: The Routledge Companion to Strategic Marketing, Hrsg. Bodo B. Schlegelmilch, Russell S. Winer, 449-465. New York: Routledge.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards
Title of whole publication The Routledge Companion to Strategic Marketing
Editor Bodo B. Schlegelmilch, Russell S. Winer
Page from 449
Page to 465
Location New York
Publisher Routledge
Year 2020
Reviewed? Y
URL https://www.taylorfrancis.com/books/routledge-companion-strategic-marketing-bodo-schlegelmilch-russell-winer/e/10.4324/9781351038669
ISBN 9781138489080
Open Access N

Associations

People
Abou Nabout, Nadia (Details)
Ada, Sila (Former researcher)
Organization
Institute for Interactive Marketing and Social Media IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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