Quotation Salzberger, Thomas, Sinkovics, Rudolf, Schlegelmilch, Bodo B. 1999. Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches. Australasian Marketing Journal.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Australasian Marketing Journal
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches
Year 1999
Reviewed? Y
DOI na
Open Access N

Associations

People
Salzberger, Thomas (Details)
Sinkovics, Rudolf (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
Institute for International Marketing Management IN (Details)
Google Scholar: Search