Salzberger, Thomas, Sinkovics, Rudolf, Schlegelmilch, Bodo B. 1999. Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches. Australasian Marketing Journal.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Australasian Marketing Journal |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | English |
| Title | Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches |
| Year | 1999 |
| Reviewed? | Y |
| DOI | na |
| Open Access | N |
Associations
- People
- Salzberger, Thomas (Details)
- Sinkovics, Rudolf (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)