Hartmann, Jochen, Heitmann, Mark, Schamp, Christina, Netzer, Oded. 2020. The Power of Brand Selfies in Consumer-Generated Brand Images. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The Power of Brand Selfies in Consumer-Generated Brand Images |
| Event | First Virtual 2020 ACR Conference |
| Year | 2020 |
| Date | 01.10.-04.10. |
| Country | France |
| Location | Paris |
| URL | https://www.acrwebsite.org/assets/PDFs/2020program.pdf |
Associations
- People
- Schamp, Christina (Details)
- External
- Hartmann, Jochen (Universität Hamburg, Germany)
- Heitmann, Mark (Universität Hamburg, Germany)
- Netzer, Oded (Columbia University, United States/USA)
- Organization
- Institute for Digital Marketing and Behavioral Insights IN (Details)