Quotation Hartmann, Jochen, Heitmann, Mark, Schamp, Christina, Netzer, Oded. 2020. The Power of Brand Selfies in Consumer-Generated Brand Images. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Power of Brand Selfies in Consumer-Generated Brand Images
Event First Virtual 2020 ACR Conference
Year 2020
Date 01.10.-04.10.
Country France
Location Paris
URL https://www.acrwebsite.org/assets/PDFs/2020program.pdf

Associations

People
Schamp, Christina (Details)
External
Hartmann, Jochen (Universit├Ąt Hamburg, Germany)
Heitmann, Mark (Universit├Ąt Hamburg, Germany)
Netzer, Oded (Columbia University, United States/USA)
Organization
Institute for Digital Marketing and Behavioral Insights IN (Details)
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