Quotation Schamp, Christina, Ludwig, Karin, Heitmann, Mark. 2015. Changing the rules of the game: Competition among cause-related marketing promotions. Collaboration in Research : EMAC 2015, Leuven, Belgien, 26.05-29.05.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Changing the rules of the game: Competition among cause-related marketing promotions
Event Collaboration in Research : EMAC 2015
Year 2015
Date 26.05-29.05.
Country Belgium
Location Leuven
URL https://kuleuvencongres.be/EMAC2015/w/files/program/

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People
Schamp, Christina (Details)
External
Heitmann, Mark (Universität Hamburg, Germany)
Ludwig, Karin (Universität Hamburg, Germany)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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