Schamp, Christina, Ludwig, Karin, Heitmann, Mark. 2015. Changing the rules of the game: Competition among cause-related marketing promotions. Collaboration in Research : EMAC 2015, Leuven, Belgien, 26.05-29.05.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Changing the rules of the game: Competition among cause-related marketing promotions |
| Event | Collaboration in Research : EMAC 2015 |
| Year | 2015 |
| Date | 26.05-29.05. |
| Country | Belgium |
| Location | Leuven |
| URL | https://kuleuvencongres.be/EMAC2015/w/files/program/ |
Associations
- People
- Schamp, Christina (Details)
- External
- Heitmann, Mark (Universität Hamburg, Germany)
- Ludwig, Karin (Universität Hamburg, Germany)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)