Schamp, Christina, Permann, Alexander, Leeflang, Peter, Heitmann, Mark. 2016. Sales effects of cause-related marketing campaigns and their moderators. Marketing in the Age of Data : EMAC 2016, Oslo, Norwegen, 24.05.-27.05.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Sales effects of cause-related marketing campaigns and their moderators |
| Event | Marketing in the Age of Data : EMAC 2016 |
| Year | 2016 |
| Date | 24.05.-27.05. |
| Country | Norway |
| Location | Oslo |
| URL | http://gyroconference.event123.no/BI/EMAC2016/pop.cfm?FuseAction=Doc&pAction=View&pDocumentId=67883 |
Associations
- People
- Schamp, Christina (Details)
- External
- Heitmann, Mark (Universität Hamburg, Germany)
- Leeflang, Peter (Universität Groningen, Netherlands)
- Permann, Alexander (Universität Hamburg, Germany)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)