Quotation Schamp, Christina, Permann, Alexander, Leeflang, Peter, Heitmann, Mark. 2016. Sales effects of cause-related marketing campaigns and their moderators. Marketing in the Age of Data : EMAC 2016, Oslo, Norwegen, 24.05.-27.05.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Sales effects of cause-related marketing campaigns and their moderators
Event Marketing in the Age of Data : EMAC 2016
Year 2016
Date 24.05.-27.05.
Country Norway
Location Oslo
URL http://gyroconference.event123.no/BI/EMAC2016/pop.cfm?FuseAction=Doc&pAction=View&pDocumentId=67883

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Schamp, Christina (Details)
External
Heitmann, Mark (Universität Hamburg, Germany)
Leeflang, Peter (Universität Groningen, Netherlands)
Permann, Alexander (Universität Hamburg, Germany)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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