Katzenstein, Robin, Schamp, Christina, Bijmolt, Tammo. 2017. Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence. Leaving Footprints: 46th EMAC Annual Conference, Groningen, Niederlande, 23.05-26.05.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence |
| Event | Leaving Footprints: 46th EMAC Annual Conference |
| Year | 2017 |
| Date | 23.05-26.05. |
| Country | Netherlands |
| Location | Groningen |
| URL | https://docplayer.net/51342388-Emac-2017-leaving-footprints.html |
Associations
- People
- Schamp, Christina (Details)
- External
- Bijmolt, Tammo (Universität Groningen, Netherlands)
- Katzenstein, Robin (Universität Hamburg, Germany)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)