Quotation Katzenstein, Robin, Schamp, Christina, Bijmolt, Tammo. 2017. Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence. Leaving Footprints: 46th EMAC Annual Conference, Groningen, Niederlande, 23.05-26.05.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence
Event Leaving Footprints: 46th EMAC Annual Conference
Year 2017
Date 23.05-26.05.
Country Netherlands
Location Groningen
URL https://docplayer.net/51342388-Emac-2017-leaving-footprints.html

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People
Schamp, Christina (Details)
External
Bijmolt, Tammo (Universität Groningen, Netherlands)
Katzenstein, Robin (Universität Hamburg, Germany)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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