Valendin, Jan, Reutterer, Thomas, Platzer, Michael, Kalcher, Klaudius. 2020. What Machines Learn from Customer History: From RFM to LSTM. 42nd ISMS Marketing Science Conference Virtual Conference, Virtual Conference, United States/USA, 11.07-13.07.
BibTeX
Tags
Press 'enter' for creating the tag- deel learning
- forecasting
- customer base analysis
Publication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | What Machines Learn from Customer History: From RFM to LSTM |
| Event | 42nd ISMS Marketing Science Conference Virtual Conference |
| Year | 2020 |
| Date | 11.07-13.07 |
| Country | United States/USA |
| Location | Virtual Conference |
| URL | https://www.abstractsonline.com/pp8/#!/9092/presentation/536 |
Associations
- People
- Valendin, Jan (Former researcher)
- Reutterer, Thomas (Details)
- External
- Kalcher, Klaudius (Mostly AI, Austria)
- Platzer, Michael (Mostly AI, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)