Quotation Wachs, Johannes, Hannak, Aniko, Voros, Andras, Daroczy, Balint. 2017. Why Do Men Get More Attention? Exploring Factors Behind Success in An Online Design Community. In Proceedings of the Eleventh AAAI International Conference on Web and Social Media (ICWSM 2017), Hrsg. Derek Ruths, 1-10. Montreal: None.


RIS


BibTeX

Abstract

Online platforms are an increasingly popular tool for people to produce, promote or sell their work. However recent studies indicate that social disparities and biases present in the real world might transfer to online platforms and could be exacerbated by seemingly harmless design choices on the site (eg, recommendation systems or publicly visible success measures). In this paper we analyze an exclusive online community of teams of design professionals called Dribbble and investigate apparent differences in outcomes by gender. Overall, we find that men produce more work, and are able to show it to a larger audience thus receiving more likes. Some of this effect can be explained by the fact that women have different skills and design different images. Most importantly however, women and men position themselves differently in the Dribbble community. Our investigation of users' position in the social network shows that women have more clustered and gender homophilous following relations, which leads them to have smaller and more closely knit social networks. Overall, our study demonstrates that looking behind the apparent patterns of gender inequalities in online markets with the help of social networks and product differentiation helps us to better understand gender differences in success and failure.

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation External
Type of publication Contribution to conference proceedings
Language English
Title Why Do Men Get More Attention? Exploring Factors Behind Success in An Online Design Community
Title of whole publication Proceedings of the Eleventh AAAI International Conference on Web and Social Media (ICWSM 2017)
Editor Derek Ruths
Page from 1
Page to 10
Location Montreal
Year 2017
URL https://www.aaai.org/Library/ICWSM/icwsm17contents.php
Open Access Y
Open Access Link https://arxiv.org/pdf/1705.02972

Associations

People
Wachs, Johannes (Details)
Hannak, Aniko (Former researcher)
External
Daroczy, Balint (SZTAKI, Hungary)
Voros, Andras (Oxford, United Kingdom)
Google Scholar: Search