Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2020. Me, me, me: Customization, Uniqueness, and Entitled Behavior. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Me, me, me: Customization, Uniqueness, and Entitled Behavior |
| Event | First Virtual 2020 ACR Conference |
| Year | 2020 |
| Date | 01.10.-04.10. |
| Country | France |
| Location | Paris |
Associations
- People
- Kaiser, Ulrike (Details)
- Schreier, Martin (Details)
- External
- Janiszewski, Chris (University of Florida, United States/USA)
- Organization
- Institute for Marketing Management IN (Details)
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)