Quotation Herold, David Martin, Dietrich, Timo, Breitbarth, Tim. 2020. Banking on bullshit: indifferences towards truth in corporate social responsibility. International Journal of Bank Marketing.




Purpose: This study aims to identify and deconstruct bullshit in banks' corporate social responsibility (CSR) communication to advance the management rhetoric research space, which has been characterised by an indifference to truth and meaning. Design/methodology/approach: Based on the management rhetoric theory, the study provides a typology of bullshit phenomena overview in the banking sector and follows McCarthy et al.'s (2020) C.R.A.P. framework to showcase how bullshit can be comprehended, recognised, acted against and prevented. Findings: This paper puts a spotlight on written and spoken language to detect bullshit in banks' CSR statements. It provides actionable insights into how stakeholders can act against and prevent bullshit statements from occurring in the future. Research limitations/implications: Future research is warranted to assess the use of still imagery, events and video materials in corporate communications and non-financial reporting. Further rigorous assessment of actual CSR initiatives must be undertaken to assess claimed contributions. Practical implications: Monitoring mechanisms and independent assurance statements prepared by authorised third parties may strengthen the motivation and ethicality of CSR activities. Originality/value: This viewpoint is the first to follow the C.R.A.P framework and critically assess indifferences towards truth in banks' CSR communications.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Bank Marketing
Citation Index SSCI
Language English
Title Banking on bullshit: indifferences towards truth in corporate social responsibility
Year 2020
URL https://www.emerald.com/insight/content/doi/10.1108/IJBM-04-2020-0207/full/html
DOI http://dx.doi.org/10.1108/IJBM-04-2020-0207
Open Access N


Herold, David Martin (Details)
Breitbarth, Tim (Swinburne University, Australia)
Dietrich, Timo (Griffith University, Australia)
Institute for Transport and Logistics Management (Details)
Institute for Finance, Banking and Insurance IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5305 Bank management (Details)
5307 Business and management economics (Details)
5407 Ethics and social sciences (Details)
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