Quotation Wagner, Benjamin, Winkler, Till, Human, Soheil. 2021. Bias in Geographic Information Systems: The Case of Google Maps. Hawaii International Conference on System Sciences (HICSS54), Hawaii, United States/USA, 05.01-08.01.


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Abstract

Users’ perception of geographic space depends heavily on geographic information systems (GIS). GIS are the most common way for users to estimate travel time, provide routing information and recommend appropriate forms of transportation. This article analyses how predictions made by Google Maps, one of the most popular GIS, influence users’ perceptions and travel choices. To analyze this influence, a pre-study in a classroom setting (n=36) as well as an online survey (n=521) were conducted. We study users intuitive perception of travel time, before using the Google Maps Mobile App as a ’treatment’ to see how it influences their perceptions of travel time and choice of transportation type. We then contrast this original Google Maps treatment to a mock-up ’warning label version’ of Google which informs users about biases in Google Maps and an ’unbiased version’ of Google Maps based on ground truth data. Our analysis suggests that Google Maps systematically underestimates necessary car driving time, which has an impact on users’ choice of transportation.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Bias in Geographic Information Systems: The Case of Google Maps
Event Hawaii International Conference on System Sciences (HICSS54)
Year 2021
Date 05.01-08.01
Country United States/USA
Location Hawaii
URL https://hicss.hawaii.edu

Associations

Projects
Towards Realization of Accountable Multi-modal Smart Mobility in Vienna: Do Smartphone Apps Influence Mode Choice Behavior among Viennese Citizens? The Role of User-interface Design in Influencing Users’ Mobility Behaviour in Vienna
People
Wagner, Benjamin (Former researcher)
Winkler, Till (Details)
Human, Soheil (Details)
Organization
Institute for Information Systems and Society IN (Details)
Institute for Information Systems and New Media IN (Details)
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