Robertson, Viktoria H.S.E. 2019. Competition, Market Power and Third-Party Tracking. World Competition: Law and Economics Review. 42 (1), 5-19.
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Abstract
The prevalence of third-party tracking in our modern ecosystem cannot be ignored. Trackers, on our websites and apps, enable multi-sourced data gathering, at distinct volume, velocity, verity and veracity. While employed by numerous operators, the majority of these trackers are controlled by a handful of data giants. In this article we consider the rise and growth of this industry, the power it has bestowed on a handful of businesses, and the possible implications for consumer welfare and competition.
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Status of publication | Published |
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Affiliation | External |
Type of publication | Journal article |
Journal | World Competition: Law and Economics Review |
Language | English |
Title | Competition, Market Power and Third-Party Tracking |
Volume | 42 |
Number | 1 |
Year | 2019 |
Page from | 5 |
Page to | 19 |
URL | https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3272552 |
DOI | https://doi.org/10.2139/ssrn.3272552 |
Open Access | N |