Quotation Robertson, Viktoria H.S.E. 2019. Competition, Market Power and Third-Party Tracking. World Competition: Law and Economics Review. 42 (1), 5-19.




The prevalence of third-party tracking in our modern ecosystem cannot be ignored. Trackers, on our websites and apps, enable multi-sourced data gathering, at distinct volume, velocity, verity and veracity. While employed by numerous operators, the majority of these trackers are controlled by a handful of data giants. In this article we consider the rise and growth of this industry, the power it has bestowed on a handful of businesses, and the possible implications for consumer welfare and competition.


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Status of publication Published
Affiliation External
Type of publication Journal article
Journal World Competition: Law and Economics Review
Language English
Title Competition, Market Power and Third-Party Tracking
Volume 42
Number 1
Year 2019
Page from 5
Page to 19
URL https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3272552
DOI https://doi.org/10.2139/ssrn.3272552
Open Access N


Robertson, Viktoria H.S.E. (Details)
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