Quotation Whillans, Ashley, Schlager, Tobias, De Bellis, Emmanuel, Nindl, Fabian. 2020. Robots Save Us Time — But Do They Make Us Happier? Harvard Business Review.




Autonomous products such as robotic vacuum cleaners, lawn mowers, and playmates for our pets are meant to improve people’s lives — but do they actually make consumers happier? The authors share the results of recent research which found that owning autonomous products does in fact increase happiness, but with two important caveats: first, they found that consumers felt less comfortable using products with highly human-like features such as voices or names, and actually reported feeling guilty about relegating their dirty work to these products. Second, they found that if using a robotic product was associated with laziness, that could also decrease consumer happiness. Based on these findings, the authors offer several practical suggestions for how manufacturers can most effectively develop and market these time-saving products to the modern consumer.


Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Harvard Business Review
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, STRAT-C, WH-A
Language English
Title Robots Save Us Time — But Do They Make Us Happier?
Year 2020
URL https://hbr.org/2020/10/robots-save-us-time-but-do-they-make-us-happier
DOI na
Open Access N


Nindl, Fabian (Details)
De Bellis, Emmanuel (HEC Lausanne, Switzerland)
Schlager, Tobias (HEC Lausanne, Switzerland)
Whillans, Ashley (Harvard Business School, United States/USA)
Institute for Retailing & Data Science IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
Google Scholar: Search