Quotation Nindl, Fabian, Cerha, Cordula. 2020. “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group. In Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Hrsg. Springer, 359-360. Edinburgh: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title “How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group
Title of whole publication Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Editor Springer
Page from 359
Page to 360
Location Edinburgh
Year 2020
URL https://link.springer.com/chapter/10.1007/978-3-030-42545-6_112
Open Access N

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People
Nindl, Fabian (Details)
Cerha, Cordula (Details)
Organization
Institute for Retailing & Data Science IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
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