Dolnicar, Sara, Rossiter, John R., Grün, Bettina. 2012. “Pick-any” measures contaminate brand image studies. International Journal of Market Research (früher: Journal of the Market Research Society). 54 (6), 821-834.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Journal article |
| Journal | International Journal of Market Research (früher: Journal of the Market Research Society) |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | English |
| Title | “Pick-any” measures contaminate brand image studies. |
| Volume | 54 |
| Number | 6 |
| Year | 2012 |
| Page from | 821 |
| Page to | 834 |
| Reviewed? | Y |
| DOI | http://dx.doi.org/10.2501/IJMR-54-6-821-834 |
| Open Access | N |
Associations
- People
- Grün, Bettina (Details)
- External
- Dolnicar, Sara (Universtity of Queensland, Australia)
- Rossiter, John R. (University of Wollongong, Australia)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 1105 Computer software (Details)
- 1113 Mathematical statistics (Details)
- 5701 Applied statistics (Details)