Grün, Bettina, Dolnicar, Sara. 2016. Response-style corrected market segmentation for ordinal data. Marketing Letters. 27 (4), 729-741.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Journal article |
| Journal | Marketing Letters |
| Citation Index | SSCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | MAR-A, STRAT-B, WH-B |
| Language | English |
| Title | Response-style corrected market segmentation for ordinal data. |
| Volume | 27 |
| Number | 4 |
| Year | 2016 |
| Page from | 729 |
| Page to | 741 |
| Reviewed? | Y |
| DOI | http://dx.doi.org/10.1007/s11002-015-9375-9 |
| Open Access | N |
Associations
- People
- Grün, Bettina (Details)
- External
- Dolnicar, Sara (Universtity of Queensland, Australia)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 1105 Computer software (Details)
- 1113 Mathematical statistics (Details)
- 5701 Applied statistics (Details)