Dolnicar, Sara, Grün, Bettina, Leisch, Friedrich. 2018. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. Management for Professionals: Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Book (monograph) |
| Language | English |
| Title | Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. |
| Location | Management for Professionals |
| Publisher | Springer |
| Year | 2018 |
| Open Access | N |
Associations
- People
- Grün, Bettina (Details)
- External
- Dolnicar, Sara (Universtity of Queensland, Australia)
- Leisch, Friedrich (University of Natural Resources and Life Science, Austria)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 1105 Computer software (Details)
- 1113 Mathematical statistics (Details)
- 5701 Applied statistics (Details)