Quotation Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2020. The Effect of Transparent Packaging on Psychological Ownership and Preference. Association for Consumer Research Conference (ACR), Online, Frankreich, 01.10.-04.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title The Effect of Transparent Packaging on Psychological Ownership and Preference
Event Association for Consumer Research Conference (ACR)
Date 01.10.-04.10.
Location Online
Country France
Year 2020

Associations

Projects
Besitzgefühle: Ursachen, Auswirkungen und Phänomene
Consequences and antecedens of psychological ownership
Packaging
People
Marckhgott, Eva (Details)
Kamleitner, Bernadette (Details)
External
Estes, Zachary (Bocconi University, Italy)
Organization
Institute for Marketing and Consumer Research IN (Details)
Competence Center for Experimental Research WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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