Quotation Waldner, Carolin Johanna, Willems, Jurgen. 2020. Preceding Reputation: A Stakeholder Perspective on Pre-Reputation Signals of Nascent Ventures. Academy of Management Annual meeting, Online, United States/USA, 30.07-03.08.




Even though the emergence of reputation is a long and cumulative process, each stakeholder immediately has impressions of an organization. To understand how early impressions of nascent sustainable ventures are formed, we apply an abductive reasoning strategy and identify two cognitive frames that influence stakeholder perceptions: (a) the individual’s prioritization of the character or capability perspective of reputation (prioritization of perspective), and (b) the individual’s ability and willingness to compare their impression (ability to compare). Further, we find three types of pre- reputation signals that stakeholders receive and interpret based on their individual cognitive frames, i.e., character signals, sustainability signals, and performance signals. By discussing these signals and the cognitive frames of stakeholders in a framework of pre-reputation signals, we fill an important gap in research on reputation emergence, advancing the understanding of how early impressions of individual stakeholders can shape organizational reputation.


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  • Reputation
  • Social Entrepreneurship
  • signals
  • Reputation building

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Preceding Reputation: A Stakeholder Perspective on Pre-Reputation Signals of Nascent Ventures
Event Academy of Management Annual meeting
Year 2020
Date 30.07-03.08
Country United States/USA
Location Online
URL https://journals.aom.org/doi/abs/10.5465/AMBPP.2020.19651abstract


Reputation Management for Nonprofit Organizations
Willems, Jurgen (Details)
Waldner, Carolin Johanna (Heinrich-Heine University of Dusseldorf, Germany)
Institute for Public Management and Governance IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5234 Administrative science (Details)
5308 Management sciences (Details)
5363 Non-profit-sector research (NPO, NPI) (Details)
6906 Public research (Details)
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