Quotation Hariharan, Anuja, Adam, Marc T.P., Dorner, Verena, Lux, Ewa, Mueller, Marius B., Pfeiffer, Jella, Weinhardt, Christof. 2017. Brownie: A Platform for Conducting NeuroIS Experiments. Journal of Association of Information Systems. 18 (4), 264-296.




In the NeuroISfield, experimental software needs to simultaneously present experimental stimuli to participants while recording, analyzing, or displaying neurophysiological measures. For example, a researchermight record a user’s heart beat (neurophysiological measure) asthe userinteracts with an e-commerce website (stimulus) to track changes in user arousalorshowa user’schanging arousal levels during an exciting game. In this paper, we identify requirements for a NeuroISexperimental platform that we call Brownie and present its architecture and functionality. We then evaluate Brownie viaa literature review and a case study that demonstrates Brownie’s capability to meet the requirements in a complex research context. We also verify Brownie’susabilityviaa quantitative study with prospective experimenters who implemented a test experiment in Brownie and an alternative software. We summarize the salient features of Brownie as follows: 1) it integrates neurophysiological measurements, 2) it incorporatesreal-time processing of neurophysiological data, 3i) it facilitates research on individual and group behavior in the lab, 4) it offers a large variety of options for presenting experimental stimuli, and 5) it is opensource and easily extensible with opensource libraries. In summary, we conclude that Brownie is innovativein its potential to reduce barriers for IS researchers by fostering replicability and research collaborationand to supportNeuroISand interdisciplinary research in cognate areas, such as management, economics, or human-computer interaction.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Journal of the Association for Information Systems (JAIS)
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, STRAT-A, WH-A
Language English
Title Brownie: A Platform for Conducting NeuroIS Experiments
Volume 18
Number 4
Year 2017
Page from 264
Page to 296
Reviewed? Y
DOI http://dx.doi.org/10.17705/1jais.00457
Open Access N


Dorner, Verena (Details)
Adam, Marc T.P. (The University of Newcastle, Australia)
Hariharan, Anuja (Karlsruhe Institute of Technology, Germany)
Lux, Ewa (Karlsruhe Institute of Technology, Germany)
Mueller, Marius B. (Karlsruhe Institute of Technology, Germany)
Pfeiffer, Jella (Karlsruhe Institute of Technology, Germany)
Weinhardt, Christof (Karlsruhe Institute of Technology, Germany)
Institute for Digital Ecosystems IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5367 Management information systems (Details)
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