Schuhbeck, Veronika, Siegfried, Nils, Dorner, Verena, Benlian, Alexander, Scholz, Michael, Schryen, Guido. 2019. Walking the Middle Path: How Medium Trade-off Exposure leads to higher Consumer Satisfaction in Recommender Agents. In Proceedings of 14th International Conference on Wirtschaftsinformatik, Hrsg. Thomas Ludwig, Volkmar Pipek, 1190-1204. Siegen, Germany: None.

RIS

@INPROCEEDINGS{Schuhbeck2019,
title = {Walking the Middle Path: How Medium Trade-off Exposure leads to higher Consumer Satisfaction in Recommender Agents},
author = {Veronika Schuhbeck and Nils Siegfried and Verena Dorner and Alexander Benlian and Michael Scholz and Guido Schryen},
publisher = {None},
year = {2019},
isbn = {978-3-96182-063-4},
address = {Siegen, Germany},
language = {EN},
pages = {1190-1204},
series = {Proceedings of 14th International Conference on Wirtschaftsinformatik},
abstract = {Recommender Agents (RAs) facilitate consumers’ online purchase decisions for complex, multi-attribute products. As not all combinations of attribute levels can be obtained, users are forced into trade-offs. The exposure of trade-offs in a RA has been found to affect consumers’ perceptions. However, little is known about how different preference elicitation methods in RAs affect consumers by varying degrees of trade-off exposure. We propose a research model that investigates how different levels of trade-off exposure cognitively and affectively influence consumers’ satisfaction with RAs. We operationalize these levels in three different RA types and test our hypotheses in a laboratoryexperiment with 116 participants. Our results indicate that with increasing trade-off exposure, perceived enjoyment and perceived control follow an inverted U-shaped relationship. Hence, RAs using preference elicitation methods with medium trade-off exposure yield highest consumer satisfaction. This contributesto the understanding of trade-offs in RAs and provides valuable implications to e-commerce practitioners.},
}