Franke, Nikolaus, Krause, Franziska, Burghartz, Pia, de Bellis, Emanuel, Haeubl, Gerald. 2019. Being and Staying the Only One: Feedback on Current and Future Uniqueness Creates Value in Mass Customization. Theory + Practice in Marketing Conference, New York, Vereinigte Staaten/USA, 16.05.2019-18.05.2019.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Being and Staying the Only One: Feedback on Current and Future Uniqueness Creates Value in Mass Customization |
| Event | Theory + Practice in Marketing Conference |
| Year | 2019 |
| Date | 16.05.2019-18.05.2019 |
| Country | United States/USA |
| Location | New York |
Associations
- People
- Franke, Nikolaus (Details)
- External
- Burghartz, Pia (Universität St. Gallen, Switzerland)
- de Bellis, Emanuel (Universität St. Gallen, Switzerland)
- Haeubl, Gerald (University of Alberta, Canada)
- Krause, Franziska (European Business School, Germany)
- Organization
- Institute for Entrepreneurship and Innovation IN (Details)
- Research Institute for Family Business FI (Details)
- WU Entrepreneurship Center WE (Details)
- Research Institute for Cryptoeconomics FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5350 Innovation research (Details)