Djurica, Djordje, Mendling, Jan. 2020. Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention. In Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention, Hrsg. Sue Brown, Kathy Chudoba, Kelly Fadel, 1-5. Salt Lake City: AIS Association for Information Systems.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention |
| Title of whole publication | Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention |
| Editor | Sue Brown, Kathy Chudoba, Kelly Fadel |
| Page from | 1 |
| Page to | 5 |
| Location | Salt Lake City |
| Publisher | AIS Association for Information Systems |
| Year | 2020 |
| Open Access | N |
Associations
- People
- Djurica, Djordje (Details)
- Mendling, Jan (Details)
- Organization
- Institute for Data, Process and Knowledge Management (AE Mendling) (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 1138 Information systems (Details)