Scharitzer, Dieter. 2016. Retail Attractiveness and Customer Experience. Immobilienwirtschaft, Wien, 01.12.16
BibTeX
Abstract
Howcanretailersandreal estatedeveloperscreatean addedvalue? Salesmix andvarietyofgoodsandservices Exeptionalexperiencesalongthecustomerjourney Hybrid solutions, whereonline andoff-linefitstogether Attractiveretaillocations: flexible spacioussites, open tothestreet, nobarriers, thestreetisthemall, inhouse-communicationfacilitiestobeusedforinstoremarketingetc. Complementaryservices: restaurantsandentertainment Convenience throughpublicservicesandinfrastructure: parkingfacilitiesandpublictransport City attractiveness: architecture, culturalofferings, safetyetc.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | English |
| Title | Retail Attractiveness and Customer Experience |
| Event | Immobilienwirtschaft |
| Location | Wien |
| Event country | Austria |
| Date | Dec. 1, 2016 |
| JEL | Retail-Management, Realestate devlopment |
Associations
- People
- Scharitzer, Dieter (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5333 Business management (Details)
- 5338 Science of advertising (Details)
- 5351 Public economy (Details)
- 5357 Management consulting (Details)
- 5363 Non-profit-sector research (NPO, NPI) (Details)
- 5365 Quality management (Details)
- 5945 Organisational development (Details)
- 5951 E-government (Details)