Quotation Schweiger, Günter, Schrattenecker, Gertraud. 2017. Werbung. 9. Auflage. Konstanz: UTB.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language German
Title Werbung
Edition 9. Auflage
Location Konstanz
Publisher UTB
Year 2017
Open Access N

Associations

People
Schweiger, Günter (Details)
External
Schrattenecker, Gertraud (Donau Uni Krems, Austria)
Organization
Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
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