Quotation Becker, Philipp Benedikt, Klarner, Patricia. 2020. Managing the paradox of strategic flexibility: The relationship between paradoxical cognition and firm performance. 36th EGOS Colloquium, Hamburg, Deutschland, 02.07.-04.07.


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Abstract

We conceptualize strategic flexibility as a strategic paradox that entails tensions between stability and dynamism. Furthermore, we develop a framework that disentangles the nested tensions of the strategic paradox as system-inherent, cognitive, and social. Integrating our framework with a strategic leadership perspective enables us to reveal mechanisms between paradoxical cognition, strategic action, and firm performance. CEO´s paradoxical cognition increases the ability and willingness to be strategically flexible. Additionally, a deep understanding of contradictory demands and a disposition to develop both/and-strategies positively moderates the relationship of strategic flexibility and firm performance. To test our propositions we propose a quantitative research method based on a computer aided text analysis algorithm (CATA).

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Managing the paradox of strategic flexibility: The relationship between paradoxical cognition and firm performance
Event 36th EGOS Colloquium
Year 2020
Date 02.07.-04.07.
Country Germany
Location Hamburg

Associations

People
Becker, Philipp Benedikt (Details)
Klarner, Patricia (Details)
Organization
Institute for Organization Design IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5333 Business management (Details)
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