Quotation Mohr, Alexander, Schumacher, Christian. 2019. The Contingent Effect of Patriotic Rhetoric on Firm Performance. Strategy Science. 4 (2), 94-110.




Drawing on resource-dependence logic, we frame a firm’s use of patriotic rhetoric as a strategy for absorbing external resource constraints. We argue that strong nationalist sentiment positively influences the performance effect of using patriotic rhetoric, whereas a firm’s involvement in overseas markets negatively influences this effect. To test our hypotheses, we capture U.S. firms’ patriotic rhetoric using earnings calls and press releases for 456 firms in the S&P 500 during the period 2002−2015. We find that the effect of using patriotic rhetoric on performance is more positive under conditions of high levels of nationalist sentiment in the home country and more negative for firms that are highly involved in overseas markets.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Strategy Science
Language English
Title The Contingent Effect of Patriotic Rhetoric on Firm Performance
Volume 4
Number 2
Year 2019
Page from 94
Page to 110
Reviewed? Y
URL https://pubsonline.informs.org/doi/10.1287/stsc.2019.0085
DOI https://doi.org/10.1287/stsc.2019.0085
Open Access N


Mohr, Alexander (Details)
Schumacher, Christian (Former researcher)
Institute for International Business (Mohr) (Details)
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