Seiffert-Brockmann, Jens, Weitzl, Wolfgang. 2019. The strategic use of joy: Engendering employee engagement through gamification. 21st Annual Conference of the European Public Relations Education and Research Association (Euprera), Zagreb, Kroatien, 26.09.-28.09.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The strategic use of joy: Engendering employee engagement through gamification |
| Event | 21st Annual Conference of the European Public Relations Education and Research Association (Euprera) |
| Year | 2019 |
| Date | 26.09.-28.09. |
| Country | Croatia |
| Location | Zagreb |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Seiffert-Brockmann, Jens (University of Vienna, Austria)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)