Schlegelmilch, Bodo B., Ram, Sundaresan. 2000. The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation. Journal of Global Marketing.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Global Marketing |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation |
| Year | 2000 |
| Reviewed? | Y |
| DOI | https://doi.org/10.1300/J042v13n03_06 |
| Open Access | Y |
| Open Access Link | https://doi.org/10.1300/J042v13n03_06 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Ram, Sundaresan (Thunderbird, the AmericanGraduate School of International Management, United States/USA)