Sengo Furtado, Filipe, Reutterer, Thomas, Schröder, Nadine. 2019. Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews. 1st Working Group Meeting of AG Marketing, Karlsruhe, Deutschland, 14.11.-15.11.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews |
| Event | 1st Working Group Meeting of AG Marketing |
| Year | 2019 |
| Date | 14.11.-15.11 |
| Country | Germany |
| Location | Karlsruhe |
Associations
- People
- Sengo Furtado, Filipe (Details)
- Reutterer, Thomas (Details)
- Schröder, Nadine (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)