Quotation Einwiller, Sabine, Weitzl, Wolfgang, Stürmer, Lina. 2019. Perceptions of content marketing – An exploratory study. Conference of the German Communication Association (DGPuK) Advertising Communication Division and Media Education Division, Vienna, Österreich, 27.11.-29.11.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Perceptions of content marketing – An exploratory study
Event Conference of the German Communication Association (DGPuK) Advertising Communication Division and Media Education Division
Year 2019
Date 27.11.-29.11.
Country Austria
Location Vienna

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Stürmer, Lina (University of Vienna, Austria)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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