Djurica, Djordje, Mendling, Jan, Figl, Kathrin. 2020. The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. In Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings), Hrsg. Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas, 305-313. Cham: Springer.

RIS

@INPROCEEDINGS{Djurica2020,
title = {The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study},
author = {Djordje Djurica and Jan Mendling and Kathrin Figl},
publisher = {Springer},
year = {2020},
isbn = {978-3-030-28144-1},
address = {Cham},
url = {https://doi.org/10.1007/978-3-030-28144-1_34},
publisher = {Springer},
language = {EN},
pages = {305-313},
series = {Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings)},
abstract = {This research-in-progress paper presents our ongoing work on the effects of representational options of decision models on decision performance. With the help of eye-tracking, we want to investigate the influence of the color design of textual, graphical and tabular decision models on decision accuracy, efficiency, and cognitive load. For this purpose, we design a controlled experiment to test whether associative color-highlighting (red for negative decision outcome, green for a positive result) makes decision models easier to understand than monochromatic or non-associative color-highlighting.},
}