Djurica, Djordje, Mendling, Jan, Figl, Kathrin. 2020. The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. In Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings), Hrsg. Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas, 305-313. Cham: Springer.
BibTeX
Abstract
This research-in-progress paper presents our ongoing work on the effects of representational options of decision models on decision performance. With the help of eye-tracking, we want to investigate the influence of the color design of textual, graphical and tabular decision models on decision accuracy, efficiency, and cognitive load. For this purpose, we design a controlled experiment to test whether associative color-highlighting (red for negative decision outcome, green for a positive result) makes decision models easier to understand than monochromatic or non-associative color-highlighting.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study |
Title of whole publication | Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings) |
Editor | Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas |
Page from | 305 |
Page to | 313 |
Location | Cham |
Publisher | Springer |
Year | 2020 |
ISBN | 978-3-030-28144-1 |
URL | https://doi.org/10.1007/978-3-030-28144-1_34 |
Open Access | N |
Associations
- People
- Djurica, Djordje (Former researcher)
- Mendling, Jan (Details)
- External
- Figl, Kathrin (University of Innsbruck, Austria)
- Organization
- Institute for Data, Process and Knowledge Management (AE Sabou) (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 1138 Information systems (Details)