Kokkoris, Michail, Hoelzl, Erik, Kamleitner, Bernadette. 2018. How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds. In European Advances in Consumer Research Volume 11, Hrsg. Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris, 286-286. Duluth, MN: Association for Consumer Research.
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Abstract
Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds |
| Title of whole publication | European Advances in Consumer Research Volume 11 |
| Editor | Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris |
| Page from | 286 |
| Page to | 286 |
| Location | Duluth, MN |
| Publisher | Association for Consumer Research |
| Year | 2018 |
| URL | http://acrwebsite.org/volumes/1700269/volumes/v11e/E-11 |
| Open Access | N |
Associations
- People
- Kokkoris, Michail (Former researcher)
- Kamleitner, Bernadette (Details)
- External
- Hoelzl, Erik (University of Cologne, Germany)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5504 Experimental psychology (Details)
- 5511 Social psychology (Details)