Kokkoris, Michail, Hoelzl, Erik, Kamleitner, Bernadette. 2018. How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds. In European Advances in Consumer Research Volume 11, Hrsg. Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris, 286-286. Duluth, MN: Association for Consumer Research.
BibTeX
Abstract
Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds |
Title of whole publication | European Advances in Consumer Research Volume 11 |
Editor | Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris |
Page from | 286 |
Page to | 286 |
Location | Duluth, MN |
Publisher | Association for Consumer Research |
Year | 2018 |
URL | http://acrwebsite.org/volumes/1700269/volumes/v11e/E-11 |
Open Access | N |
Associations
- People
- Kokkoris, Michail (Former researcher)
- Kamleitner, Bernadette (Details)
- External
- Hoelzl, Erik (University of Cologne, Germany)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5504 Experimental psychology (Details)
- 5511 Social psychology (Details)