Kassemeier, Roland, Haumann, Till, Güntürkün, Baris Pascal. 2019. Understanding the Complexity of Customer-Company Relationships: Differences in the Drivers and Consequences of Customer Satisfaction and Customer-Company Identification. In Proceedings of the AMA Winter Academic Conference, Volume 30, Hrsg. American Marketing Association (AMA), 216-217. Chicago, Illinois: None.
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Abstract
As there is only limited understanding of how customer relationships that are characterized by customersatisfaction differ from those that are characterized by customer-company identification, this study investigates how bothrelationship concepts differ in their drivers and considers crucial self-definitional needs for engendering customer-companyidentification, and additionally examines how both concepts differ in their consequences when companies face complex markets.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Understanding the Complexity of Customer-Company Relationships: Differences in the Drivers and Consequences of Customer Satisfaction and Customer-Company Identification |
Title of whole publication | Proceedings of the AMA Winter Academic Conference, Volume 30 |
Editor | American Marketing Association (AMA) |
Page from | 216 |
Page to | 217 |
Location | Chicago, Illinois |
Year | 2019 |
ISBN | 978-0-87757-003-5 |
URL | https://www.ama.org/events/conference/2019-ama-winter-academic-conference/ |
Open Access | N |
Associations
- People
- Güntürkün, Baris Pascal (Details)
- External
- Haumann, Till (University of Bochum, Germany)
- Kassemeier, Roland (University of Bochum, Germany)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5532 Applied psychology (Details)