Kassemeier, Roland, Haumann, Till, Güntürkün, Baris Pascal. 2019. Understanding the Complexity of Customer-Company Relationships: Differences in the Drivers and Consequences of Customer Satisfaction and Customer-Company Identification. In Proceedings of the AMA Winter Academic Conference, Volume 30, Hrsg. American Marketing Association (AMA), 216-217. Chicago, Illinois: None.

RIS

@INPROCEEDINGS{Kassemeier2019,
title = {Understanding the Complexity of Customer-Company Relationships: Differences in the Drivers and Consequences of Customer Satisfaction and Customer-Company Identification},
author = {Roland Kassemeier and Till Haumann and Baris Pascal Güntürkün},
publisher = {None},
year = {2019},
isbn = {978-0-87757-003-5},
address = {Chicago, Illinois},
url = {https://www.ama.org/events/conference/2019-ama-winter-academic-conference/},
language = {EN},
pages = {216-217},
series = {Proceedings of the AMA Winter Academic Conference, Volume 30},
abstract = {As there is only limited understanding of how customer relationships that are characterized by customersatisfaction differ from those that are characterized by customer-company identification, this study investigates how bothrelationship concepts differ in their drivers and considers crucial self-definitional needs for engendering customer-companyidentification, and additionally examines how both concepts differ in their consequences when companies face complex markets.},
}