Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2019. Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers' Reactions to Corporate Scandals. In Proceedings of the AMA Winter Academic Conference, Volume 30, Hrsg. American Marketing Association (AMA), 249-250. Chicago, Illinois: None.

RIS

@INPROCEEDINGS{Güntürkün2019,
title = {Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers' Reactions to Corporate Scandals},
author = {Baris Pascal Güntürkün and Till Haumann and Laura Marie Edinger-Schons},
publisher = {None},
year = {2019},
isbn = {978-0-87757-003-5},
address = {Chicago, Illinois},
url = {https://www.ama.org/events/conference/2019-ama-winter-academic-conference/},
language = {EN},
pages = {249-250},
series = {Proceedings of the AMA Winter Academic Conference, Volume 30},
abstract = {The current research investigates how consumers respond to firms that have been engaged in CSR but are nowexperiencing a corporate scandal and shows (a) that CSR activities in the same domain as the corporate scandal aggravateits negative consequences, whereas CSR activities in another domain may mitigate its negative consequences and (b) that thisrelationship is mediated by differences in consumers’ perceptions of trust and corporate hypocrisy.},
}