Quotation Wintersberger, Sophie, Azmat, Muhammad, Kummer, Sebastian. 2019. Are We Ready to Ride Autonomous Vehicles? A Pilot Study on Austrian Consumers’ Perspective. Logistics. 3 (4), 20




Automotive manufacturers are competing to be the first to introduce customer-ready autonomous vehicles. Some manufacturers are claiming to launch their first self-driving cars as early as 2020. Which all sounds very good and futuristic; however, the question arises, are customers even ready to adopt this new technological advancement? Therefore, this pilot study is aimed at finding out the answer to this question in the Austrian market. This study discovers the standpoint of Austrian consumers concerning the acceptance of self-driving cars for daily usage and gives an overview of the current point of view regarding autonomous vehicles (AVs). The data for this study was collected using an online, user-friendly, Likert scale survey. The collected data were processed and analyzed for empirical significance in SPSS using Spearman’s rank correlation and the Mann–Whitney U test supported by descriptive analysis. The results of the study indicate that Austrian consumers are well aware of autonomous vehicles and their technology. However, they have specific concerns about reliability, cybersecurity, and futuristic car-sharing models. Therefore, these concerns about AVs should be addressed by auto manufactures in order to gain consumers’ trust and sell them a new form of mobility.


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  • Autonomous vehicles
  • Self-driving cars
  • Consumers' perspective
  • Consumers standpoint
  • Concern index
  • Austrian consumer

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Logistics
Language English
Title Are We Ready to Ride Autonomous Vehicles? A Pilot Study on Austrian Consumers’ Perspective
Volume 3
Number 4
Year 2019
Page from 20
Reviewed? Y
URL https://www.mdpi.com/journal/logistics
DOI https://doi.org/10.3390/logistics3040020
Open Access Y
Open Access Link https://www.mdpi.com/2305-6290/3/4/20


Azmat, Muhammad (Details)
Kummer, Sebastian (Details)
Wintersberger, Sophie (Vienna University of economics and business, Austria)
Institute for Transport and Logistics Management (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
1112 Logistics (Details)
2804 Transport economics (Details)
2807 Traffic system and transportation (Details)
5350 Innovation research (Details)
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