Quotation Willems, Jurgen, Waldner, Carolin, Dere, Yasemin, Matsuo, Yuka, Högy, Kevin. 2017. The Role of Formal Third-Party Endorsements and Informal Self-Proclaiming Signals in Nonprofit Reputation Building. Nonprofit and Voluntary Sector Quarterly. 46 (5), 1092-1105.




In this study, we experimentally test the impact of a formal signal (a third-party certificate) and an informal signal (self-proclaimed management quality with respect to social entrepreneurship) on stakeholder supportive intentions and perceived organizational effectiveness. Our study confirms the social entrepreneurship advantage, but we find no proof of a convincing effect from the formal signal. However, complementary analyses and additional testing of control variables add new perspectives on the relative importance of the social entrepreneurship advantage and on potential moderators that could better explain in future studies the varying effects and specific contextual elements that influence formal and informal reputation-building signals.


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  • nonprofit
  • reputation
  • social entrepreneur
  • funding
  • donors
  • volunteering
  • certificates

Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Nonprofit and Voluntary Sector Quarterly
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAN-A, STRAT-B, VW-C, WH-B
Language English
Title The Role of Formal Third-Party Endorsements and Informal Self-Proclaiming Signals in Nonprofit Reputation Building
Volume 46
Number 5
Year 2017
Page from 1092
Page to 1105
Reviewed? Y
URL https://www.researchgate.net/publication/318672600_The_Role_of_Formal_Third-Party_Endorsements_and_Informal_Self-Proclaiming_Signals_in_Nonprofit_Repu
DOI http://dx.doi.org/10.1177/0899764017720770
Open Access N


Reputation Management for Nonprofit Organizations
Willems, Jurgen (Details)
Dere, Yasemin (University of Hamburg, Germany)
Högy, Kevin (University of Hamburg, Germany)
Matsuo, Yuka (University of Hamburg, Germany)
Waldner, Carolin (University of Hamburg, Belgium)
Research areas (ÖSTAT Classification 'Statistik Austria')
5234 Administrative science (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5363 Non-profit-sector research (NPO, NPI) (Details)
6906 Public research (Details)
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