Willems, Jurgen, Waldner, Carolin, Dere, Yasemin, Matsuo, Yuka, Högy, Kevin. 2017. The Role of Formal Third-Party Endorsements and Informal Self-Proclaiming Signals in Nonprofit Reputation Building. Nonprofit and Voluntary Sector Quarterly. 46 (5), 1092-1105.
BibTeX
Abstract
In this study, we experimentally test the impact of a formal signal (a third-party certificate) and an informal signal (self-proclaimed management quality with respect to social entrepreneurship) on stakeholder supportive intentions and perceived organizational effectiveness. Our study confirms the social entrepreneurship advantage, but we find no proof of a convincing effect from the formal signal. However, complementary analyses and additional testing of control variables add new perspectives on the relative importance of the social entrepreneurship advantage and on potential moderators that could better explain in future studies the varying effects and specific contextual elements that influence formal and informal reputation-building signals.
Tags
Press 'enter' for creating the tag- nonprofit
- reputation
- social entrepreneur
- funding
- donors
- volunteering
- certificates
Publication's profile
Status of publication | Published |
---|---|
Affiliation | External |
Type of publication | Journal article |
Journal | Nonprofit and Voluntary Sector Quarterly |
Citation Index | SSCI |
WU Journalrating 2009 | A |
WU-Journal-Rating new | INF-A, MAN-A, STRAT-B, VW-C, WH-B |
Language | English |
Title | The Role of Formal Third-Party Endorsements and Informal Self-Proclaiming Signals in Nonprofit Reputation Building |
Volume | 46 |
Number | 5 |
Year | 2017 |
Page from | 1092 |
Page to | 1105 |
Reviewed? | Y |
URL | https://www.researchgate.net/publication/318672600_The_Role_of_Formal_Third-Party_Endorsements_and_Informal_Self-Proclaiming_Signals_in_Nonprofit_Repu |
DOI | http://dx.doi.org/10.1177/0899764017720770 |
Open Access | N |
Associations
- Projects
- Reputation Management for Nonprofit Organizations
- People
- Willems, Jurgen (Details)
- External
- Dere, Yasemin (University of Hamburg, Germany)
- Högy, Kevin (University of Hamburg, Germany)
- Matsuo, Yuka (University of Hamburg, Germany)
- Waldner, Carolin (University of Hamburg, Belgium)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5234 Administrative science (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5363 Non-profit-sector research (NPO, NPI) (Details)
- 6906 Public research (Details)