Weitzl, Wolfgang, Einwiller, Sabine, Hutzinger, Clemens. 2019. How can firms stop negative word-of-mouth? A typology of online complainants. In Proceedings of the 2019 AMS World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Edinburgh, UK: Springer.
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Status of publication | Published |
---|---|
Affiliation | External |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | How can firms stop negative word-of-mouth? A typology of online complainants |
Title of whole publication | Proceedings of the 2019 AMS World Marketing Congress |
Editor | Academy of Marketing Science |
Page from | 0 |
Page to | 0 |
Location | Edinburgh, UK |
Publisher | Springer |
Year | 2019 |
Open Access | N |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Hutzinger, Clemens (Seeburg Castle University, Austria)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)