Quotation Weitzl, Wolfgang, Einwiller, Sabine, Hutzinger, Clemens. 2019. How can firms stop negative word-of-mouth? A typology of online complainants. In Proceedings of the 2019 AMS World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Edinburgh, UK: Springer.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Contribution to conference proceedings
Language English
Title How can firms stop negative word-of-mouth? A typology of online complainants
Title of whole publication Proceedings of the 2019 AMS World Marketing Congress
Editor Academy of Marketing Science
Page from 0
Page to 0
Location Edinburgh, UK
Publisher Springer
Year 2019
Open Access N

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Hutzinger, Clemens (Seeburg Castle University, Austria)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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