Weitzl, Wolfgang, Einwiller, Sabine, Hutzinger, Clemens. 2019. How can firms stop negative word-of-mouth? A typology of online complainants. In Proceedings of the 2019 AMS World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Edinburgh, UK: Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | How can firms stop negative word-of-mouth? A typology of online complainants |
| Title of whole publication | Proceedings of the 2019 AMS World Marketing Congress |
| Editor | Academy of Marketing Science |
| Page from | 0 |
| Page to | 0 |
| Location | Edinburgh, UK |
| Publisher | Springer |
| Year | 2019 |
| Open Access | N |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Hutzinger, Clemens (Seeburg Castle University, Austria)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)