Nindl, Fabian, Cerha, Cordula. 2019. How Often Do Your Kids Have Fast Food For Lunch? Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group. Academy of Marketing Science - World Marketing Congress, Edinburgh, Großbritannien, 09.07-12.07.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | How Often Do Your Kids Have Fast Food For Lunch? Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group |
| Event | Academy of Marketing Science - World Marketing Congress |
| Year | 2019 |
| Date | 09.07-12.07 |
| Country | United Kingdom |
| Location | Edinburgh |