Nindl, Fabian, Cerha, Cordula. 2019. How Often Do Your Kids Have Fast Food For Lunch? Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group. Academy of Marketing Science - World Marketing Congress, Edinburgh, Großbritannien, 09.07-12.07.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | How Often Do Your Kids Have Fast Food For Lunch? Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group |
Event | Academy of Marketing Science - World Marketing Congress |
Year | 2019 |
Date | 09.07-12.07 |
Country | United Kingdom |
Location | Edinburgh |