Quotation Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2019. The dark side of customer-brand relationships: Revenge following customer satisfaction. In Proceedings of the 2019 EMAC Annual Conference, Hrsg. European Marketing Academy, 0-0. Hamburg: None.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Contribution to conference proceedings
Language English
Title The dark side of customer-brand relationships: Revenge following customer satisfaction
Title of whole publication Proceedings of the 2019 EMAC Annual Conference
Editor European Marketing Academy
Page from 0
Page to 0
Location Hamburg
Year 2019
Open Access N

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Hutzinger, Clemens (Seeburg Castle University, Austria)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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