Makri, Aikaterini, Papadas, Karolos-Konstantinos, Schlegelmilch, Bodo B. 2019. How global identity impact global digital brands: The case of Indonesia. AMA Global Marketing SIG Conference, Buenos Aires, Argentina, 20.05-23.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | How global identity impact global digital brands: The case of Indonesia |
| Event | AMA Global Marketing SIG Conference |
| Year | 2019 |
| Date | 20.05-23.05 |
| Country | Argentina |
| Location | Buenos Aires |
Associations
- People
- Makri, Aikaterini (Details)
- Schlegelmilch, Bodo B. (Details)
- External
- Papadas, Karolos-Konstantinos (University of York, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)