Quotation Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2019. Transparent Packaging and its Effect on Psychological Ownership and Preference. European Marketing Academy Conference (EMAC) Doctoral Colloquium, Hamburg, Deutschland, 27.05.-28.05.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Transparent Packaging and its Effect on Psychological Ownership and Preference
Event European Marketing Academy Conference (EMAC) Doctoral Colloquium
Year 2019
Date 27.05.-28.05.
Country Germany
Location Hamburg

Associations

Projects
Packaging
Besitzgefühle: Ursachen, Auswirkungen und Phänomene
People
Marckhgott, Eva (Details)
Kamleitner, Bernadette (Details)
External
Estes, Zachary (Bocconi University, Italy)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Experimental Research WE (Details)
Google Scholar: Search