Quotation Mohr, Alexander, Van Unen, Marc, Fastoso, Fernando, Tihanyi, Can. 2019. Exploring the effects of subsidiary interdependence on the performance of global product launches. European Journal of International Management. 13 (4), 553-579.


RIS


BibTeX

Abstract

We explore the effects of subsidiary interdependence on global product launch performance using a case-study design combining quantitative and qualitative data collected from subsidiaries participating in the global launch of a new drug by a major pharmaceutical multinational enterprise. The study combines pre-launch survey data on subsidiary interdependence with post-launch quantitative performance data to select eight of 67 subsidiaries involved in a global product launch. We also analyse information gathered through in-depth interviews with 19 subsidiary managers to explore various facets of the relationship with their headquarters and other subsidiaries. Our findings suggest that the positive effect of interdependence on global product launch success varies with subsidiaries’ involvement in decision-making, with the division of labour and responsibilities, and with the existence of cognitive, relational and structural social capital. Based on our findings, we present several propositions regarding the effects of subsidiary interdependence on the success of global product launches.

Tags

Press 'enter' for creating the tag
  • global product launch
  • subsidiary interdependence
  • launch performance
  • social capital
  • case-study approach

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal European Journal of International Management
Citation Index SSCI
WU-Journal-Rating new STRAT-B, WH-B
Language English
Title Exploring the effects of subsidiary interdependence on the performance of global product launches
Volume 13
Number 4
Year 2019
Page from 553
Page to 579
DOI http://dx.doi.org/10.1504/EJIM.2019.10018340
Open Access N

Associations

People
Mohr, Alexander (Details)
Tihanyi, Can (Details)
External
Fastoso, Fernando (University of York, United Kingdom)
Van Unen, Marc (Bristol-Myers Squibb GmbH & Co KGaA, Germany)
Organization
Institute for International Business (Details)
Google Scholar: Search