Holzmüller, H., Samiee, S., Schlegelmilch, B.B., Diamantopoulos, A., Salzberger, T.. 1999. Recent Methodological Advancements in Cross-National Marketing Research. Panel Discussion, World Marketing Congress on Global Perspectives in Marketing for the 21st Century, Qawra, Malta, June 23-26
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Recent Methodological Advancements in Cross-National Marketing Research |
| Year | 1999 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Holzmüller, Hartmut (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)