Djurica, Djordje, Figl, Kathrin. 2017. The Effect of Digital Nudging Techniques on Customers’ Product Choice and Attitudes towards E-Commerce Sites. In Americas Conference on Information Systems 2017, Hrsg. AMCIS, 1-7. Boston: AIS Association for Information Systems.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | The Effect of Digital Nudging Techniques on Customers’ Product Choice and Attitudes towards E-Commerce Sites |
Title of whole publication | Americas Conference on Information Systems 2017 |
Editor | AMCIS |
Page from | 1 |
Page to | 7 |
Location | Boston |
Publisher | AIS Association for Information Systems |
Year | 2017 |
ISBN | 978-0-9966831-4-2 |
Open Access | N |
Associations
- People
- Djurica, Djordje (Former researcher)
- Figl, Kathrin (Former researcher)
- Organization
- Institute for Data, Process and Knowledge Management (AE Sabou) (Details)