Hutzinger, Clemens, Weitzl, Wolfgang. 2019. Service Failures as Triggers of Superior Brand Evaluations? In: Reputation and Image Recovery for the Tourism Industry, Hrsg. Judith Mair, Gabby Walters, 1-2. Oxford, UK: Goodfellow Publishing.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Service Failures as Triggers of Superior Brand Evaluations? |
| Title of whole publication | Reputation and Image Recovery for the Tourism Industry |
| Editor | Judith Mair, Gabby Walters |
| Page from | 1 |
| Page to | 2 |
| Location | Oxford, UK |
| Publisher | Goodfellow Publishing |
| Year | 2019 |
| Reviewed? | Y |
| Open Access | N |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Hutzinger, Clemens (Seeburg Castle University, Austria)
- Organization
- Marketing DP (Details)
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)