Quotation Treitl, Veronika. 2019. The Coupling Ban in Data Protection Law - A First Approach. Internationales Rechtsinformatik Symposion IRIS 2019, Salzburg, Österreich, 21.02.-23.02.




Consent to a data processing operation is only valid if it is freely given, demanding a genuine and free choice by the data subject. If, however, contract performance depends on consent to an unrelated processing operation (e.g. for marketing) a voluntary agreement is unlikely. The prohibition of coupling contract fulfilment to consent to a different data processing operation is regulated in Art. 7 para. 4 GDPR. While the essence of this «Coupling Ban» is sufficiently clear – it must be possible to decline the processing of personal data for other objectives than the contract but still enter into the contract itself – the succinct formulation of the Coupling Ban leaves room for legal interpretation.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Coupling Ban in Data Protection Law - A First Approach
Event Internationales Rechtsinformatik Symposion IRIS 2019
Year 2019
Date 21.02.-23.02
Country Austria
Location Salzburg
URL https://www.univie.ac.at/RI/IRIS2019/


Treitl, Veronika (Details)
Information and Communication Technology & Intellectual Property Law Group AB (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5255 Data security and data privacy (Details)
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