Schlegelmilch, B.B.. 1999. Marketing is Going Digital: Some Changes and Implications for Marketing Management. Handel Österreich-USA, Embassy of the United States of America in Austria, 8-12
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Miscellaneous |
| Language | English |
| Title | Marketing is Going Digital: Some Changes and Implications for Marketing Management |
| Year | 1999 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)