Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2019. The dark side of customer-brand relationships: Revenge following customer satisfaction. 48th EMAC Annual Conference, Hamburg, Deutschland, 28.05.-31.05.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The dark side of customer-brand relationships: Revenge following customer satisfaction |
| Event | 48th EMAC Annual Conference |
| Year | 2019 |
| Date | 28.05.-31.05. |
| Country | Germany |
| Location | Hamburg |
| URL | http://www.emac-2019.org/ |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Hutzinger, Clemens (Seeburg Castle University, Austria)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)