Quotation Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2019. The dark side of customer-brand relationships: Revenge following customer satisfaction. 48th EMAC Annual Conference, Hamburg, Deutschland, 28.05.-31.05.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title The dark side of customer-brand relationships: Revenge following customer satisfaction
Event 48th EMAC Annual Conference
Year 2019
Date 28.05.-31.05.
Country Germany
Location Hamburg
URL http://www.emac-2019.org/

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Hutzinger, Clemens (Seeburg Castle University, Austria)
Organization
Marketing DP (Details)
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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